One of these ideas is that there is a "circle of clutter" when it comes to media and how it advertises. Companies make advertisements to reach out and show us, the consumers, their products. But because every company does this, there becomes a bombardment of ads coming our way. Now each ad is competing furiously for our attention. But, if some ads are working together for the same cause, their cause may get more attention. So this leads companies to make even more ads to reach us. Because other companies are doing that, even more ads are made again reaching a bombardment. Each company being the proponent of another company into making more ads.
But we just eat these ads up, like "roaches." We are "sprayed" and "sprayed" until we build up immunities and the exterminator, companies, have to create new ads for us to see. They have to create the "hippest, most useful, and inventive" product in their products "genre." A love mark. But not all of the "love mark" ads will strike a cord with us. That is why many companies must go through a psychographic study to find out what means the most to us.
Psychographics is "the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research." Many companies do this via focus groups whom they pay and interview. But, did you know they can just pay for your information? They can buy it straight from a demographic information holder. They get your searches, website visits, purchases everything all to find out what you want and how they should sell it to you. To them, you are psychographics, a part of a demographic, in a part of a town, in a city, in a country, on the Earth. The more precise they get, the more "psycho" you will feel.
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